TY  - BOOK
AU  - Meyerson,Mitch
AU  - Scarborough,Mary Eule
TI  - Mastering online marketing
SN  - 9781599181516 (alk. paper)
AV  - HF5415.1265 .M467 2008
U1  - 658.8/72 22
PY  - 2008///
CY  - [Irvine, CA]
PB  - Entrepreneur Press
KW  - Internet marketing
KW  - Internet advertising
KW  - Electronic commerce
KW  - Marketing
N1  - Includes index; The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team
ER  -