Kuratko, Donald F.

Introduction to entrepreneurship Donald F. Kuratko - Boston : South-western, c2014. - xxxv, 604 p. : ill. ; 28 cm.

Part I: UNDERSTANDING THE ENTREPRENEURIAL MIND-SET.1. The Revolutionary Impact of Entrepreneurship.2. The Individual Entrepreneurial Mind-Set.3. Corporate Entrepreneurial Mind-Set.4. The Social and Ethical Perspectives of Entrepreneurship.Part II: LAUNCHING ENTREPRENEURIAL VENTURES.5. Creativity and Innovation.6. The Assessment Function with Opportunities.7. Methods to Initiate Ventures.8. The Search for Entrepreneurial Capital.Part III: FORMULATION OF THE ENTREPRENEURIAL PLAN.9. Legal Challenges in Entrepreneurship.10. The Marketing Aspects of New Ventures.11. Financial Statements in New Ventures.12. Business Plan Preparation for New Ventures.Part IV: STRATEGIC PERSPECTIVES IN ENTREPRENEURSHIP.13. Strategic Growth in Entrepreneurship.14. The Valuation Challenge in Entrepreneurship.15. The Final Harvest of a New Venture.

Combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, process, and practice of entrepreneurship. This title presents the current thinking in entrepreneurship as well as provides learners the opportunity to apply ideas and develop useful entrepreneurial skills.

9781285052151


Entrepreneurship

658.022 KU IN