Herrick, James A.

The history and theory of rhetoric : an introduction James Herrick - 6th ed. - New York : Routledge, c2018. - xvi, 330 p. : ill. ; 24 cm.



An Overview of RhetoricThe Origins and Early History of RhetoricPlato versus the Sophists: Rhetoric on TrialAristotle on RhetoricRhetoric at Rome Rhetoric in Christian EuropeRhetoric in the RenaissanceEnlightenment RhetoricContemporary Rhetoric I: Arguments, Audiences, AdvocatesContemporary Rhetoric II: Context, Story, DisplayContemporary Rhetoric III: Texts, Power, Alternatives

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments in the rhetoric of science, feminist studies, and the media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

9781138223660 9781138223677

2017008894


Rhetoric--History
Rhetoric

808.009 HE HI