Blanchard, Olivier <br/><br/>
Social media ROI :  managing and measuring social media efforts in your organization 
 Social media return on investment 
Olivier Blanchard 
 - Indianapolis, Ind. :  Que,  c2011. 
 - xvi, 292 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>SOCIAL MEDIA PROGRAM DEVELOPMENT<br/>Aligning Social Media to Business Goals<br/>Planning for Performance Measurement<br/>Establishing Clarity of Vision Purpose and Execution<br/>SOCIAL MEDIA PROGRAM INTEGRATION<br/>The People Principle<br/>Copyright 
<br/><br/> Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” 
<br/><br/><label>ISBN: </label>9780789747419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Economic aspects<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 BL SO