TY  - BOOK
AU  - McLuhan,Marshall
AU  - Gordon,W.Terrence
TI  - Understanding media: the extensions of man
SN  - 1584230738
U1  - 302.23 MC UN 
PY  - 2017///
CY  - Corte Madera, CA
PB  - Gingko Press
KW  - Mass media
N1  - Includes bibliographical references (p. 569-574) and index
N2  - When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words,?McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls?the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was
ER  -