Pinkhasov, Misha <br/><br/>
Real luxury :  how luxury brands can create value for the long term  
Misha Pinkhasov and Rachna Joshi Nair 
 - Hampshire, England :  Palgrave Macmillan,  2014. 
 - 237 p. :  ill. :  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. 
<br/><br/><label>ISBN: </label>9781137395566 9781137395573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxury goods industry<br/>Luxuries--Marketing<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>338.47 PI RE