TY  - BOOK
AU  - Pinkhasov,Misha
AU  - Nair,Rachna Joshi
TI  - Real luxury: how luxury brands can create value for the long term 
SN  - 9781137395566
U1  - 338.47 PI RE 
PY  - 2014///
CY  - Hampshire, England
PB  - Palgrave Macmillan
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
N1  - Includes bibliographical references and index
N2  - Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry
UR  - https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz
ER  -