Pricken, Mario. <br/><br/>
Creative advertising :  ideas and techniques from the world's best campaigns / 
Mario Pricken. 
 - New ed., Rev. and updated. 
 - London ;  New York :  Thames & Hudson,  2008. 
 - 255 p. :  ill. (some col ;  29 cm. 
<br/><br/> "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso. 
<br/><br/> Presents over 450 illustrations of advertising from around the world, showcasing examples from magazines, billboards, television, movies, and the Internet that use illusion and paradox, metaphor and analogy, and shock tactics and humor to convey their message. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780500287330 (pbk.) 0500287333 
<br/><br/><label>LCCN: </label>2007905838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Commercial art--Technique.<br/>Advertising.<br/>Commercial art--Technique.
<br/><br/><label>LC Class. No.: </label>HF5823  / .P73613 2008 
<br/><br/><label>Dewey Class. No.: </label>659.1