Hansen-Horn, Tricia L., <br/><br/>
Public relations strategy, theory, and cases :  praxis at its best 
Tricia Hansen-Horn and Adam E. Horn 
 - New York :  Peter Lang,  2017. 
 - pages cm 
<br/><br/> Includes index. 
<br/><br/> Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be. 
<br/><br/><label>ISBN: </label>9781433120794 9781433120800 
<br/><br/><label>LCCN: </label>2017047845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Case studies<br/>Strategic planning--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.2