Consumer neuroscience 
Edited by Moran Cerf and Manuel Garcia-Garcia 
 - THE MIT PRESS,   c2017.  London : 
 - xii, 348 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 339-341) and index. 
<br/><br/><label>ISBN: </label>9780262036597 
<br/><br/><label>LCCN: </label>2016059705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Psychology<br/>Consumer behavior<br/>Brand choice--Psychological aspects<br/>Neurons--Physiology<br/>Neural transmission
<br/><br/><label>Dewey Class. No.: </label>658.8342 CO NS