TY  - BOOK
AU  - Cerf,Moran
AU  - García García,Manuel
TI  - Consumer neuroscience
SN  - 9780262036597
U1  - 658.8342 CO NS 
PY  - 0000///London
CY  - THE MIT PRESS, 
PB  - c2017.
KW  - Consumers
KW  - Psychology
KW  - Consumer behavior
KW  - Brand choice
KW  - Psychological aspects
KW  - Neurons
KW  - Physiology
KW  - Neural transmission
N1  - Includes bibliographical references (pages 339-341) and index
ER  -