Infographics powered by SAS : data visualization techniques for business reporting
Travis Murphy
- Cary, N.C. : SAS Institute, c2018.
- xvi, 182 p. : col. ill. ; 24 cm.
Getting started -- The visual tour of infographics -- Art versus science -- Changing technology landscape -- General considerations for designing infographics -- Data to insight -- platform a business engine -- The tools: software used in this book -- Worked examples -- Example 1: SAS and Microsoft PowerPoint -- Example 2: SAS and Microsoft Excel -- Example 3: SAS Visual Analytics infographic inspired dashboards -- Example 4: SAS code to create infographics -- Where to go from here?
A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don’t need deep knowledge of the data. The infographic combines storytelling with data and provides the user with an approachable entry point into business data. Infographics Powered by SAS®: Data Visualization Techniques for Business Reporting shows you how to create graphics to communicate information and insight from big data in the boardroom and on social media. Learn how to create business infographics for all occasions with SAS® and learn how to build a workflow that lets you get the most from your SAS system without having to code anything, unless you want to! This book combines the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS and the familiarity of Microsoft Office.
9781635262803
SAS (Computer file) Computer graphics Charts, diagrams, etc--Design Information visualization Visual communication