Mahoney, L. Meghan <br/><br/>
Strategic social media :  from marketing to social change 
L. Meghan Mahoney and Tang Tang 
 - Chichester, West Sussex, UK :  Wiley-Blackwell,  2017. 
 - ix, 347 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. 
<br/><br/><label>ISBN: </label>9781118556849 
<br/><br/><label>LCCN: </label>2017449035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Marketing<br/>Social marketing<br/>Internet marketing<br/>Online social networks<br/>User-generated content.<br/>Internet marketing<br/>Social media<br/>User-generated content.
<br/><br/><label>Dewey Class. No.: </label>302.3 MA ST