TY  - BOOK
AU  - Mahoney,L.Meghan
AU  - Tang,Tang
TI  - Strategic social media: from marketing to social change
SN  - 9781118556849
U1  - 302.3 MA ST 
PY  - 2017///
CY  - Chichester, West Sussex, UK
PB  - Wiley-Blackwell
KW  - Social media
KW  - Marketing
KW  - Social marketing
KW  - Internet marketing
KW  - Online social networks
KW  - User-generated content
N1  - Includes bibliographical references and index
N2  - This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals
UR  - https://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx
ER  -