Unconventional methodology in organization and management research
Edited by Alan Bryman and David A. Buchanan
- Oxford, UK : Oxford University Press, c2018.
- xix, 296 p. : ill. ; 24 cm.
1) 'Not another survey': the value of unconventional methods Part 1: Unconventional settings and data sources 2) Desert island data: using BBC radio 4's desert island discs in organization and management research 3) Using fiction in organization and management research 4) Innovations in unobtrusive methods 5) Research in extreme contexts 6) Making the case: a qualitative approach to studying social media documents Part 2: Unconventional research design and data collection methods 7) Netnography: engaging with the challenges 8) Institutions under a microscope: experimental methods in institutional theory 9) Beyond one voice: co-constructed analytic auto-ethnography 10) Participant-led video diaries 11) Inter-organizational ethnography Part 3:Unconventional analytic approaches 12) Unconventional yet consequential: using a sociomaterial approach to drive impact in organization studies research 13) Path constitution analysis: a methodology for understanding path dependence and path creation 14) Methodology matters.
This book describes twelve unconventional methodologies in organization and management research. These include unconventional research settings and data sources, unconventional research designs and data collection methods, unconventional analytic approaches, and designs and methods that exploit new technology developments. The aim is to encourage dialogue and experimentation with regard to the development of innovative, unconventional approaches to organization and management research. Several commentators have criticized the way in which research methods have become more formulaic, and have argued for greater diversity in research approaches. The methodological perspective that the we adopt shapes our interpretation of the information that we gather. Different methods generate different kinds of information, leading to different ways of understanding the phenomena that we are investigating. Our methods influence our styles of theorizing, ways of thinking and reasoning, and forms of writing and reporting research.