Media analysis techniques
Arthur Asa Berger
- 6th ed.
- Thousand Oaks, California : SAGE Publications, Inc., c2019.
- xix, 346 p. : ill. ; 24 cm
Includes bibliographical references and indexes
Techniques of interpretation. Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Discourse analysis -- Applications. Murderers on the Orient Express -- Seven points on the game of football (and some interesting statistics) -- The maiden with the snake: interpretations of a print advertisement -- All-news radio and the American bourgeoisie -- Video games: a new art form -- Cell phones, social media, and the problem of identity -- Epilogue: shmoos and analysis -- Appendix: simulations activities, games, and exercises
The book empowers students to make their own analyses of the media rather than just accept how others interpret it.