Berger, Arthur Asa,   1933- <br/><br/>
Media analysis techniques 
Arthur Asa Berger 
 - 6th ed.  
 - Thousand Oaks, California :  SAGE Publications, Inc.,   c2019. 
 - xix, 346 p. :  ill. ;  24 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/> The book empowers students to make their own analyses of the media rather than just accept how others interpret it.  
<br/><br/><label>ISBN: </label>9781506366210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media criticism<br/>Mass media --Methodology
<br/><br/><label>Dewey Class. No.: </label>302.23 BE ME