Chimhundu, Ranga <br/><br/>
Marketing food brands :  private labels versus manufacturer brands in the consumer goods industry 
Ranga Chimhundu 
 - Cham, Switzerland :  Palgrave Macmillan,  c2018. 
 - xvi, 293 p. :  ill. ;   23 cm. 
<br/><br/> With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. 
<br/><br/><label>ISBN: </label>9783319758312 
<br/><br/><label>LCCN: </label>2018939413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Food--Marketing<br/>Supermarkets<br/>BUSINESS & ECONOMICS / Industrial Management
<br/><br/><label>Dewey Class. No.: </label>338.10945 CH MA