Understanding public relations : theory, culture and society
Lee Edwards
- Los Angeles : SAGE, c2018.
- 279 p. : ill. ; 26 cm.
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.