Edwards, Lee

Understanding public relations : theory, culture and society Lee Edwards - Los Angeles : SAGE, c2018. - 279 p. : ill. ; 26 cm.

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

9781473913097


Public relations

659.2 ED UN