Wheeler, Alina <br/><br/>
Designing brand identity :  an essential guide for the entire branding team 
Alina Wheeler 
 - 5th ed. 
 - New Jersey :  Wiley,  c2018. 
 - xi, 324 p. :  col. ill. ;  29 cm. 
<br/><br/>
<br/><br/>Brand basics -- Brand ideals --  Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies. 
<br/><br/> "Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover. 
<br/><br/><label>ISBN: </label>9781118980828 
<br/><br/><label>LCCN: </label>2017022067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design<br/>Advertising--Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 WH DE