TY - GEN AU - Alter, Adam TI - Drunk Tank Pink: the subconscious forces that shape how we think, feel, and behave SN - 9781780745831 U1 - 155.9 AL DR PY - 2013/// CY - London PB - Oneworld KW - Psychology KW - Environmental psychology KW - FAMILY &​ RELATIONSHIPS /​ Life Stages /​ General KW - PSYCHOLOGY /​ Developmental /​ Lifespan Development N1 - Formerly CIP. Originally published: 2013. Includes bibliographical references and index. N2 - 'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behavior - without us even realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational. Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behavior – without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report UR - https://uowd.box.com/s/tjx0ppo1h5tqqv4p58b9n0v38q2d8fv4 ER -