Business strategies for magazine publishing : how to survive in the digital age
Mary Hogarth
- London : Routledge, c2018.
- xv, 176 p. : ill. ; 25 cm.
The value of market research -- Audience engagement -- A successful business model -- Market sectors that pay and those that don't -- See your readers as stakeholders -- The 360-degree approach to content -- Monetizing online content / Steve Hill -- An insight into advertising -- A sustainable future?
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands.