TY  - ADVS
AU  - Jhally, Sut
TI  - Advertising at the edge of the Apocalypse
U1  - 659.1019 JH AD 
PY  - 2017///
CY  - Northhampton, MA
PB  - Media Education Foundation
KW  - Advertising
KW  - Popular culture
KW  - Consumer behavior
KW  - Communication in marketing
KW  - Social aspects
KW  - Psychological aspects
N1  - Written and Directed by Sut Jhally and Jeremy Earp
 Produced by Loretta Alper
 Edited by Sut Jhally, Jeremy Earp, and Jason Young; Sequel to Advertising & the end of the world
N2  - In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism.

 Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

 The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy
ER  -