Dunne, Patrick M. <br/><br/>
Retailing 
Patrick M. Dunne, Robert F. Lusch, James R. Carver 
 - 8th ed. 
 - Mason, OH :  South-Western, Cengage Learning,   c2014. 
 - xxiii, 683 p. :  col. ill ;  26 cm. 
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<br/><br/>Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index. 
<br/><br/> 'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation. 
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<br/><br/><label>ISBN: </label>9781285091136 
<br/><br/><label>LCCN: </label>2006939680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade
<br/><br/><label>Dewey Class. No.: </label>658.87 DU RE