Whittington, Richard,  1958- <br/><br/>
Digital innovation and entrepreneurship  
Richard Whittington 
 - New York, NY :  Cambridge University Press,   c2018. 
 - xxii, 456 p. :  ill. ;  25 cm.  
<br/><br/>
<br/><br/>About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points. 
<br/><br/> Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students. 
<br/><br/><label>ISBN: </label>9781108470506 (hardback : alk. paper) 9781108454940 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2018017446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Entrepreneurship<br/>Information technology--Economic aspects<br/>Technological innovations--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.4 WH DI