Kotabe, Masaaki <br/><br/>
Global marketing management  
Masaaki Kotabe, Kristiaan Helsen 
 - 7th ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2017. 
 - xxiii, 673 p. :  ill. + maps ;  28 cm. 
<br/><br/> "International student version."  Instructions to access the software in pocket attached to inside of front cover. 
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<br/><br/> Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral."  The 5 th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. 
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<br/><br/><label>ISBN: </label>978-1119398332 1119398339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Management
<br/><br/><label>Dewey Class. No.: </label>658.84 KO GL