Global meetings and exhibitions /
Carol Krugman, Rudy R. Wright.
- Hoboken, N.J. : John Wiley & Sons, c2007.
- xxiii, 263 p. : ill ; 25 cm.
- The Wiley event management series .
- The Wiley event management series. .
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
0471699403 (cloth) 9780471699408 (cloth)
2006010268
Congresses and conventions--Planning--Handbooks, manuals, etc. Meetings--Planning--Handbooks, manuals, etc. Exhibitions--Planning--Handbooks, manuals, etc. International relations--Miscellanea.