Dahl, Stephan <br/><br/>
Social media marketing :  theories & applications 
Stephan Dahl 
 - 2nd ed. 
 - Thousand Oaks, California :  SAGE PUBLICATIONS,  c2018. 
 - xi, 277 p. :  ill. ;  24 cm. 
<br/><br/> The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing while taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy, and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. 
<br/><br/><label>ISBN: </label>9781473982345 9781473982338 
<br/><br/><label>LCCN: </label>2017955496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 DA SO