Mathew, Paul V.

Responsible business principles, practices and prospects Paul V. Mathew, Vijay Kuriakose - Germany : LAP Lambert Academic Publishing, c2017. - 143 p. : ill. ; 23 cm.

The new age mantra of business lies at customer and community-driven practices. The long term sustainability of the business depends on its commitment towards its stakeholders. The book titled "Responsible Business - Principles, Practices, and Prospectus" discuss the contemporary practices in business which can improve social, environmental, economic and cultural empowerment of business environment which in turn enhance brand image, value, and credibility of the business.

9783330059726


Corporate social responsibility
Responsible business

650 PA RE