TY  - BOOK
AU  - Gronbach,Kenneth W.
ED  - American Management Association.
TI  - The age curve: how to profit from the coming demographic storm 
SN  - 9780814401811 (trade)
AV  - HF5415.127 .G76 2008
U1  - 658.8/343 22
PY  - 2008///
CY  - New York
PB  - American Management Association
KW  - Target marketing
KW  - United States
KW  - Consumer behavior
KW  - Marketing research
KW  - Demography
KW  - Marketing
KW  - sears
KW  - Consumers
KW  - Research
KW  - Population
N1  - Includes index; Choice; Adult; Follett Library Resources
N2  - Explains how organizations can prepare for long-term success by understanding demographics, featuring profiles of each living generation of consumers and tips on marketing to them, identifying promising emerging products and markets, and including advice on how to win over Generation Y consumers
ER  -