Peter, J. Paul. Consumer behavior and marketing strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm. Cover title: Consumer behavior & marketing strategy. Includes bibliographical references (p. 499-528) and indexes. ISBN: 0073529850 (alk. paper) 9780073529851 LCCN: 2006032470 Subjects--Topical Terms: Consumer behavior.Marketing. LC Class. No.: HF5415.3 / .P468 2008 Dewey Class. No.: 658.8/342