Managing media and digital organizations 
Edited by Eli M. Noam 
 - Cham, Switzerland :  Palgrave Macmillan,  c2018. 
 - xx, 687 p. :  col. ill. ;  29 cm. 
<br/><br/> What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover―in a jargonless, non-technical way―the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. 
<br/><br/><label>ISBN: </label>9783319712871 
<br/><br/><label>LCCN: </label>2017964230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Industrial management<br/>Media and Communication<br/>Media Management<br/>Cultural Management<br/>Culture and Technology
<br/><br/><label>Dewey Class. No.: </label>302.23 MA NA