Abratt, Russell <br/><br/>
Strategic marketing :   concepts and cases 
Russell Abratt and Michael Bendixen 
 - London ; New York :  Routledge,  c2019. 
 - x, 147 p. ;  24 cm.  
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138593640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.800722 AB ST