TY  - GEN
AU  - Abratt, Russell
AU  - Bendixen, Michael
TI  - Strategic marketing : : concepts and cases
SN  - 9781138593640
U1  - 658.800722 AB ST 
PY  - 2019///
CY  - London ; New York
PB  - Routledge
KW  - Strategic planning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -