Lees-Marshment, Jennifer <br/><br/>
Political marketing :  principles and applications 
Jennifer Lees-Marshment ... [et al.] 
 - 3rd ed. 
 - New York :  Routledge,  c2019. 
 - xviii, 266 p. :  ill. ;  25 cm. 
<br/><br/> "Second edition published by Routledge 2014"--T.p. verso. 
<br/><br/>
<br/><br/> Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. 
<br/><br/><label>ISBN: </label>9780815353225 
<br/><br/><label>LCCN: </label>2018058618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management<br/>Political campaigns<br/>Marketing--Political aspects
<br/><br/><label>Dewey Class. No.: </label>324.73 LE PO