Social commerce :  consumer behaviour in online environments 
Edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding 
 - New York, NY :  Springer Berlin Heidelberg,  2019. 
 - xxi, 277 p. :  ill. ;  22 cm. 
<br/><br/> This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last eight years — Investigating how social media can be used to generate value for brands beyond customer relationship purposes. The skilled authors explore how social media users co-create value for businesses, influence other consumers, and generate electronic word-of-mouth (eWOM) — providing insights from practitioners and academics. This book goes further than .simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behavior, online marketing, and e-commerce. 
<br/><br/><label>ISBN: </label>9783030036164 
<br/><br/><label>LCCN: </label>2019931956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Social aspects<br/>Consumer behavior<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>658.8​72 SO CI