Performance management in retail and the consumer goods industry : best practices and case studies
Edited by Michael Buttkus, Ralf Eberenz
- Cham, Switzerland : Springer, c2019.
- xv, 442 p. : ill. ; 25 cm.
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.