Treacy, Michael.

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - [Expanded ed.]. - Reading, Mass. : Addison-Wesley Pub. Co., c1997. - xiv, 210 p. : ill ; 21 cm.

Includes index.

0201407191

98100603


Competition.
Market segmentation.
Quality of products.
Customer services.

HD41 / .T67 1995

658.8