The discipline of market leaders : choose your customers, narrow your focus, dominate your market /
Michael Treacy and Fred Wiersema.
- [Expanded ed.].
- Reading, Mass. : Addison-Wesley Pub. Co., c1997.
- xiv, 210 p. : ill ; 21 cm.
Includes index.
0201407191
98100603
Competition. Market segmentation. Quality of products. Customer services.