Business intelligence for small and medium-sized enterprises : an agile roadmap toward business sustainability
Lila Rao-Graham, Maurice L. McNaughton, Gunjan Mansingh
- Boca Raton, FL : CRC Press, c2020.
- xvi, 150 p. : ill. ; 25 cm.
"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples"--
9781138584211
2019020866
Business intelligence Small business--Management Strategic planning