Alsem, Karel Jan  <br/><br/>
Applied strategic marketing :   a step-by-step approach 
Karel Jan Alsem 
 - London :   Routledge,    c2019. 
 - xii, 424 p. :  ill. ;  25 cm.  
<br/><br/><label>ISBN: </label>9781138332089 9781138331907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 AL AP