TY  - GEN
AU  - Alsem, Karel Jan 
TI  - Applied strategic marketing : : a step-by-step approach
SN  - 9781138332089
U1  - 658.802 AL AP 
PY  - 2019///
CY  - London : 
PB  - Routledge,  
KW  - Marketing
KW  - Management
ER  -