Schwartz, Russell The marketing edge for filmmakers : developing a marketing mindset from concept to release Russell Schwartz, Katherine MacDonald - London : Routledge, 2019. - xix, 302 p. ; 23 cm. - American film market presents . ISBN: 9781138088924 Subjects--Topical Terms: Motion picture industry--Marketing--United States Dewey Class. No.: 384.80688 SC MA