Kotabe, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotabe, Kristiaan Helsen 
 - 7th ed. emea ed. 
 - Hoboken, NJ :  Wiley,  c2017. 
 - xxiii, 673 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781119586777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 KO GL