Westwood, John,  1947- <br/><br/>
How to write a marketing plan / 
 Write a marketing plan 
John Westwood. 
 - 3rd ed. 
 - London ;  Philadelphia :  Kogan Page,  2006. 
 - vi, 129 p. :  ill ;  22 cm. 
 - Creating success .
 - Creating success. .
<br/><br/> "The Sunday Times.". 
<br/><br/>Includes bibliographical references (p. [126]-129). 
<br/><br/> A practical, step-by-step guide to writing a marketing plan, covering the marketing audit, objectives, strategies, action plans, distribution, promotion and budgets, and writing and presenting the plan. Includes exercises. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780749445546 (pbk.) 0749445548 (pbk.) 
<br/><br/><label>LCCN: </label>2006012388 
<br/><br/><label>Nat. Bib. No.: </label>GBA646361  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013464535  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W48 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02