Kellogg on marketing / The Marketing faculty of The Kellogg school of management, Edited by Alice M. Tybout, Bobby J. Calder. - 2nd ed. - New York : Wiley, 2010. - xix, 426 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 9780470580141 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K4443 2001