This is the textbook students need to create a successful business plan. With its innovative New Venture Creation Framework, the book progresses through three phases: Research, Business model development, and Launch and validation. Each phase is broken down into a number of key stages, covering everything a budding entrepreneur should consider. Featuring international Case insights from real businesses, video and audio interviews with entrepreneurs, and a fictional running case study, this practical text will prove indispensable. However, this is not just a how-to-do-it book, but a why-you-do-it book, uncovering the research behind the practice through Academic insights. This innovative textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter entrepreneurship modules and as a practical guide for anyone who wants to launch a business.