Blakeman, Robyn,  1958- <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation  
Robyn Blakeman 
 - 2nd ed. 
 - Lanham :  Rowman & Littlefield,  2015. 
 - xii, 325 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (pages 313-316) and index. 
<br/><br/><label>ISBN: </label>9781442221215 9781442221222 
<br/><br/><label>LCCN: </label>2014023253   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 BL IN