TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781442221215
U1  - 658.802 BL IN 
PY  - 2015///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 313-316) and index
ER  -