Hair, Joseph F.  <br/><br/>
Essentials of marketing research 
Joseph F. Hair ... [et al.] 
 - 4th ed. 
 - New York :  McGraw-Hill Education,  c2017. 
 - xviii, 414 p. :  ill. ;   26 cm. 
<br/><br/> This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. 
<br/><br/><label>ISBN: </label>9781260147612 9780078112119  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8​3 HA ES