The Houdini solution : put creativity and innovation to work by thinking inside the box /
Ernie Schenck.
- New York : McGraw-Hill, c2007.
- viii, 232 p ; 21 cm.
Includes index.
Why thinking outside the box isn't the answer for most people -- You see a wall; Houdini saw an opening -- Padlocks, chains, and straitjackets: what's stopping you from thinking creatively? -- It's easy to drown when you're afraid of drowning -- He's been in there for three minutes! The power of deadlines -- Creativity and the straitjacket of money -- The lobsterman and the Lexus -- Thinking inside the toy box -- Houdini didn't invent magic; he reinvented it -- What? You thought there wasn't going to be homework?
Explains how to use constraints, such as deadlines and budgets, to be creative and successful in business.