Schenck, Ernie.

The Houdini solution : put creativity and innovation to work by thinking inside the box / Ernie Schenck. - New York : McGraw-Hill, c2007. - viii, 232 p ; 21 cm.

Includes index.

Why thinking outside the box isn't the answer for most people -- You see a wall; Houdini saw an opening -- Padlocks, chains, and straitjackets: what's stopping you from thinking creatively? -- It's easy to drown when you're afraid of drowning -- He's been in there for three minutes! The power of deadlines -- Creativity and the straitjacket of money -- The lobsterman and the Lexus -- Thinking inside the toy box -- Houdini didn't invent magic; he reinvented it -- What? You thought there wasn't going to be homework?

Explains how to use constraints, such as deadlines and budgets, to be creative and successful in business.

Adult Follett Library Resources.

9780071462044 (pbk. : alk. paper) 007146204X (pbk. : alk. paper)

2006020501


Creative ability in business.
Creative thinking.
Business.
Creative thinking.

HD53 / .S357 2007

658.4/063