Sinnig, Julia <br/><br/>
The role of origin of fame in influencer branding :  a comparative analysis of German and Russian consumers  
Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann 
 - Wiesbaden :  Springer Gabler,  2020. 
 - xxiii, 316 p. :  ill. ;  22 cm. 
 - Innovatives Markenmanagement,  Band 69  2627-1109 ; .
 - Innovatives Markenmanagement .
<br/><br/> "Dissertation University at Bremen, 2019." 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783658275433 365827543X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences--Germany<br/>Consumers' preferences--Russia<br/>Social media--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>658.8342 SI RO